Atta and SAA announce Strategic Partnership

Atta  announces a new strategic partnership with (SAA) South African Airways who will be the Associations lead sponsor for 2013/14

The two widely diverse companies, an international airline and a pan African tourism association, do in reality share similar profiles, both bringing tourism from all over the world to Africa. This new partnership between the African travel industry’s leading marketing company emphasizes the importance of the tourism industry to Africa’s leading airline 

“Atta’s prime role is the promotion of tourism to Africa. South African Airways has services linking multiple destinations across Africa with Europe, North and South America, the Middle and Far East, and brings a truly African, aviation partner, to the tourism industry” said Nigel Vere Nicoll , CEO of Atta.

“Atta’s wide reach across the buyers and suppliers of African product fits perfectly with our purpose to facilitate relationships across the tourism industry and support travel to Africa” said Gary Kershaw SAA’s Country Manager for UK and Ireland.

“I am delighted that South African Airways has established a mutually beneficial relationship with Atta. The desire from SAA, is to have an inclusive relationship with both SAA in the UK and the US involved and available to Atta as the organization grows and targets wider markets across the globe. I believe that this is the right direction, as it will allow Atta to access key managers within the airline in additional markets” said Gregg Truman SAA’s Vice President of Marketing in USA.