30 October 2012

Atta partners with TUSK TRUST

Atta announces a strategic marketing partnership with the UK based charity Tusk Trust

Tusk Trust is a dynamic organisation, which has 20 years’ experience initiating and funding conservation and community development programmes right across Africa

Tusk has earned a reputation for being non-bureaucratic and for maximising donor funds (on average 80% of net funds) reaching the field. The charity has supported more than 100 projects and invested over £16 million into the field. Under the Royal Patronage of HRH The Duke of Cambridge, Tusk is run by its founder and CEO, Charlie Mayhew MBE who issued this statement:

"Tusk has worked for many years with a number of UK and US based travel firms specialising in promoting safaris to Africa. So many of the projects that we support are directly linked to key safari destinations and I have always felt that it is only natural for conservation organisations like Tusk to work hand in hand with the travel industry, whose own success is ultimately dependent on our collective efforts to promote conservation and responsible tourism for the benefit of Africa. We are delighted that Atta have agreed to come on board to help promote our work."

Tusk’s current portfolio of 40 field projects spread across 17 African countries is designed not only to protect wildlife, particularly endangered species, but to help alleviate poverty and encourage sustainable development and education amongst many poor rural communities who live alongside wildlife. Conservation of wildlife remains a key objective with substantial funding being applied towards the protection of many threatened species such as elephant, rhino, cheetah, chimpanzee, mountain and lowland gorillas, African wild dog, giant sable and even marine species like turtles.