SAT appoints new Trade Manager UK

South African Tourism has announced the appointment of Andrew Sharpe as Trade Relations Manager to the UK.

Andrew joins the organisation from Dubai Tourism, where he was Trade Sales Manager for two years. Other previous experience includes establishing the Grand Pineapple brand in the UK for Sandals & Beaches and as the Leisure Sales Manager for MARITIM Hotels.

As part of a two-person trade team, Andrew will be jointly responsible for implementing the SA Tourism trade strategy for the UK by managing relationships with trade, negotiating joint marketing agreements and conceptualising and implementing educational programmes for the UK trade selling South Africa.

South African Tourism has announced the appointment of Andrew Sharpe as Trade Relations Manager to the UK.

Andrew joins the organisation from Dubai Tourism, where he was Trade Sales Manager for two years. Other previous experience includes establishing the Grand Pineapple brand in the UK for Sandals & Beaches and as the Leisure Sales Manager for MARITIM Hotels.

As part of a two-person trade team, Andrew will be jointly responsible for implementing the SA Tourism trade strategy for the UK by managing relationships with trade, negotiating joint marketing agreements and conceptualising and implementing educational programmes for the UK trade selling South Africa.