Know how a hotel’s social media reputation impacts pricing


Ever wondered how your hotel’s online reputation is going to positively or negatively impact your hotel pricing?

Ever wondered what is the return on investment for maintaining an excellent brand reputation in social media?

A revenue management service provider to hospitality industry has built a tool for analysing hotels’ social media ratings /sentiment and its impact on hotel room pricing.

The feature will enable hoteliers to evaluate their online reputation and that of their competitors in context of the competitive pricing landscape in order to more effectively price rooms and drive revenue performance.