Namibia Documentary for the Chinese Tourism Market

Namibia is still not tapping the Chinese tourism market, it was said during the Third Africa-Arab Summit. The summit, which was attended by 63 African and Arab countries, aimed to highlight the true friendship and cooperation between the two regions and focused on boosting cooperation in the fields of politics, economy, investments and partnerships between civil society institutions. The summit further coordinated the African-Arab positions towards political issues of common interest, especially regional security and peace.

China has over the past decade been the fastest growing tourism source market in the world thanks to rapid urbanisation, rising disposable incomes and the relaxation of restrictions on foreign travel.

The Chinese government declared Namibia as a tourism destination in 2005and more Chinese tourists are going beyond South-East Asia to spend vacations in Africa. And Namibia is very keen to take advantage of this by creating a documentary that is being made on Namibia at the present. The documentary will expose the Chinese to Namibia in terms of our road and hotel facilities, as well as the necessary documentation they may need to visit Namibia. The documentary is being produced by a Chinese company with the assistance of people in Namibia.

Watch the recorded webinar to see what Atta is doing to promote African tourism in China:  Atta China webinar recording 2013