Summary of WTM 2013

It is with big smiles and aching feet that we return to our desks at Atta HQ after a very successful four days at WTM London 2013.

With fifteen of our members exhibiting on the Atta stand and a plethora of visitors from across the membership, along with the networking party on Wednesday night, we have had a wonderful time meeting old and new friends, and making valuable connections within the industry.

During the show, the Atta team and our representatives worldwide worked on the strategy for building relationships with the outbound travel trade in new markets, China, Latin America and Nordic countries.

We also met with our media partners who act as a bridge between media and travel industry. Atta, on behalf of members, has been advised of the best practices to reach journalists, and thus increasing exposure. This information will be circulated to members shortly.

Our CEO Nigel Vere Nicoll had an extremely busy agenda, extensive meeting chief executives and ministers from tourist boards across Africa including Zimbabwe, Kenya, Malawi, Ethiopia and the Congo, amongst others. On Monday night he was honoured to be a guest of the chief executive of our big brother trade association, Martin Craigs of PATA, representing the Pacific-Asia tourism areas at an evening hosted by BBC World service. On Tuesday he attended two networking events given by TripAdvisor and the Kenya Tourist Board, and finally on Thursday he attended a lunch in honour of Zimbabwe’s Clive Stockill who has won the lifetime Prince William Award for Conservation for his work with the Tusk Trust.

Nigel Vere Nicoll discusses Atta’s lead partnership agreement with South African Airways’ Jon Danks, UK & Ireland Marketing and Communications Manager

Nigel Vere Nicoll discusses Atta’s lead partnership agreement with South African Airways’ Jon Danks, UK & Ireland Marketing and Communications Manager

Atta members who attended the Speed Networking event thought it was highly successful and a fantastic way to meet fellow networkers.

We would like to thank our generous sponsors, South African Airways, Travel Africa and Kibran Tours, who helped ensure the stand was pitched perfectly, and that we could enjoy the food provided at the party.

Sponsor of the Atta networking event at Jack's Bar, Assefa Azene, CEO of Kibran Tours.

The Atta team made a big effort to see everyone present in the hall, whether on a stand or not, and we are sorry that we did not get around to everyone. Unfortunately, a lot of you were very busy and in meetings all the time – too bad for us!

Our sales and marketing guru Lina did a fantastic job of making sure that everyone was fed and watered at our own event at Jack’s Bar in Southwark, and I am sure you will all extend your thanks to her for her hard work. We were pleased to see our medical advisor Dr Richard Dawood and some of his nurses and support staff, as well as many of our directors past and present – from Tim Henshall and Anita Powell to Albee Yeend and Rupert Finch-Hatton.

Many of our members had a strong presence, including Three Cities, Great Plains, a group from Marketing Worldwide, friends from Original Travel, Lang Adventures and Travel to name but a few. We were also pleased to see our new partners, On Show Solutions, represented by Michelle, who will be helping us expand our reach in the coming year through road-shows.

If anyone has any photos of the exhibition or the party, we would love to see them! Send them along on our Facebook page.

We are now looking forward to PURE this coming week, and the various events and exhibitions that we have planned going forward. There is more information on these on our events calendar.

Having spoken to many of the members that we did get to see, it appears that a lot of you would like more information on how to make the membership work for you. We would like to direct you back to the webinar that was hosted by our CEO Nigel recently, which should go a long way to helping you utilise our services. Find it here.

Coranda –