This Week at Atta HQ

Good morning! In this, our second weekly update, we give you some information about functions we are planning, publications coming out and a few more tips on marketing and utilising your Atta membership. Here goes…

Our CEO, Nigel, is leaving for Malawi where he will be meeting key members in travel industry to discuss the future of Malawi tourism. He will then be flying to Cape Town for…

The Atta Christmas Networking Event! Hosted at the brand new Tides of the Bay Hotel in Cape Town, interest in the function has been hotting up with tickets flying off the shelves. This is going to be a fantastic event on the 5thof December (next Thursday) which Ingram Casey of To Escape To has been working hard on! Tickets are £7 for members and £9 for non-members, but they will rise in price on the day. Many of our new industry partners and friends will be there, as well as some members of SATSA and (hopefully) their new CEO, David Frost. This event is open to all travel industry lovers and you are very welcome to invite your contacts in Cape Town. The event information and booking details are here.

We also received sponsorship for the Winter Network in London so we will be meeting you all again in an informal get-together on the first day of Destinations at Earls Court. Save the date: 6thFebruary 2014. We put out a few feelers for a get-together in Germany during ITB Berlin – would you be interested in attending if we arranged this? It will probably be on the 6thof March 2014. Please email if you are interested so we can get a rough idea of numbers.

Atta’s first Chinese newsletter is going out today. Atta director and Africa Albida Tourism CEO Ross Kennedy has helped us with the ‘Discover African Destination’ section, which features Zimbabwe. Thank you, Ross! The copy of this newsletter will be available next week so watch this space (and get your Mandarin ready!)

Today, Lina and Graham Boynton, Atta’s Media Director, are meeting with Debbie Flynn from Brighter Group to discuss Atta’s PR activities. We are also meeting with Etch UK, Atta’s web developers, to discuss further improvements on the Atta website and newsletters, which we have been trying to get feedback on for some time. If you have any suggestions, please let us know.

On that note, we have had a lot of requests for login details this week. We are delighted that there has been increased interest in logging on and making the website work for you. If you have any team members that you would like to receive the newsletter, please let me know on, with their full name, position and email address. I recently did this for 15 members of the same team, and feedback from them has been positive, with the whole company benefitting from different parts of the newsletter.

There have been a lot of media requests for Travel Trends in 2014. We are pleased to say that members have been active submitting their proposals; however we would like to remind you that material you are submitting has to exactly match what is requested by a journalist. Members should avoid trying to adapt their product to the theme.

I have been busy with plans for WTM Latin America, WTM Africa and Indaba. We have officially had the first few bookings onto WTM Africa, and the stand for Indaba is starting to look quite busy indeed. I am also still chasing up membership fees – still waiting on these from over 100 members! We have also updated the Atta Flyer with a short list of membership benefits. If members would like a copy of this to be shared with your industry colleagues, we are happy to email it to you.

Until next week – Coranda