This Week at Atta HQ

We can’t believe it is already the end of January – this month has absolutely flown by! It has been a very productive time for us, and a good indicator of things to come in 2014…

We are very pleased to announce that we have a winner for the New Year Photo Competition! Very many congratulations to Turtle Bay, who won with this photo of an African themed wedding supported by Maasai Warriors. Their webinar will be taking place on the 10th of April 2014 – click here to register.

With a total of 478 votes and features in three different media outlets that we know of, this competition was a fantastic pilot for greater things to come. We will be hosting another later in the year – the theme and date will be announced in the daily news, so keep an eye on your email.

This week, Nigel has been continuing to work on sponsorship and making sure that some of our most important contacts are kept in the loop with us. He has been arranging meetings and ensuring some of the logistics for the upcoming exhibitions are in place. With Atta required in Germany, Brazil and South Africa in the space of just two months, this is no small task and has required some precision planning.

Nigel has also been preparing for the next Board Meeting, which will be in London next week. This will focus on the affairs at Atta, and up for discussion will be a number of issues on which we require directors’ advice and expertise.

We would like to take a moment here to thank our legal advisor, Alan Bowen, who recently gave us some excellent advice on how to cope with clients discussing the performance of a company in a negative way on a public forum. You can find out more on this here – thanks to Damian Cook for his help on the same issue.

A lesson we have learned this week: always turn a negative situation into a positive situation. Never make negative comments or spread rumors about anyone. It depreciates their reputation and yours – particularly in a professional context.

Lina has been putting together the second Chinese newsletter, which will introduce seasons in Africa and focus on Kenya as a tourism destination for Chinese travellers. We will circulate it once it has been published in early February – our Chinese partners are currently celebrating their New Year, and we wish them all the best for the new one.

Lina also met with an editor from a well-known publication for travel agents, and learned how stories submitted via media requests are selected for publication. Here are some secrets to success in this, just for you:

  • Journalists only use the material that meets all the listed requirements as they get such a huge response from each request.
  • Even if the story is featured, you probably will not hear back from them.
  • If an image is required, it must be 300 dpi, and they will not get back to you if the image is too small.

This week, Coranda’s Handy Tip is about submitting news. I get a lot of news emailed to me, and I do not mind uploading it for you in the slightest – but you can make your own job easier by going to your dashboard and submitting your stories yourself. It still has to be moderated, and I may email you if I need to make some slight changes, but bear this in mind the next time you want to share something with the rest of the members.

I have been continuing with the daunting task of exhibition organising. A large part of the focus this week has been on ITB Berlin 2014, especially as we announced our first ever networking event in Germany. This has been generously sponsored by Intimate Places – it is with thanks to them that we will all have snacks on the evening. If you would like to attend, click here and enter the password berlin. Tickets will be free, and we would love to see you. More information is available on the website.

My personal metrics are not so great this week – I have had two whole days without a single cup of tea or coffee, and I have sent so many emails that I can’t face counting them. The lesson here? Drink more tea or coffee – you will receive less mail!

Coranda – membership@atta.travel