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20 March 2014

Atta Members dominate the short list for the inaugural We Are Africa Innovation Awards

Atta is proud to announce that over half of the 26 companies shortlisted at the We Are Africa Innovation Awards are Atta members, demonstrating how our members are leading the way in innovating travel to Africa. We are particularly proud to see our members filling every spot in the Conservation Project Award.

The panel of experts were looking for the most visionary, inventive and forward-thinking projects breaking with convention in African Travel. Voting is underway by all those attending the show with winners announced with lavish celebration on Tuesday 6 May at the official We Are Africa Innovation Awards ceremony.

For a full list of those shortlisted visit: http://www.weareafricatravel.com/pdf/Awards_Shortlist_2014.pdf

Congratulations to our Atta Members nominated, and good luck:

1. CONTEMPORARY DESIGN

MOST INNOVATIVE DESIGN

  • Bushtop Camps (Atta Member)
  • Tribe Hotel (Atta Member)

2. ORIGINAL ITINERARY

MOST INNOVATIVE ITINERARY

  • Escape + Explore Africa (Atta Member)
  • Red Savannah (Atta Member)
  • Wilderness Safari (Atta Member)

3. COMMUNITY ENGAGEMENT

MOST INNOVATIVE PROJECT SUPPORTING THE LOCAL COMMUNITY

  • Camp Ya Kanzi (Atta Member)
  • Imvelo Safari Lodges (Atta Member)
  • Great Plains Conservation (Atta Member)

4. CONSERVATION PROJECT

MOST INNOVATIVE PROJECT FOR PROTECTION OF WILDLIFE OR SUSTAINABLE TRAVEL

  • &Beyond (Atta Member)
  • Bom Bom Island Resort (Atta Member)
  • Chiawa Camp & Old Mondoro (Atta Member)
  • Horizon Horseback (Atta Member)
  • Jember Ltd – Bale Mountain Lodge (Atta Member)
  • Shamwari Group (Atta Member)

5. CAMPAIGN STRATEGY

MOST INNOVATIVE MARKETING CAMPAIGN

  • Passage to Africa (Atta Member)

6. REBRANDING AFRICAN TRAVEL

MOST INNOVATIVE PORTRAYAL OF AFRICA

  • Escape + Explore (Atta Member)
  • Londolozi Game Reserve (Atta Member)

The Atta team would like to extend our congratulations to each of you, and are anticipating that We Are Africa is going to have a fantastic inaugural year.