Kenya to be showcased through Indian films

Kenya plans to lure one lakh (100,000) Indian tourists in the next two years with the focus on developing regional markets in cities like Kolkata, Jaipur, Lucknow and Chandigarh.

The country is tapping into West Bengal's film industry - Tollywood - to increase its brand visibility and thereby generate awareness about hitherto unknown tourism destinations of the country.

In 2012, 62,000 passengers visited Kenya from India and their short-term target is to reach the one lakh milestone in the next two years. The long-term goal is five lakh tourists in the next few years.

To strengthen its east India tourism circuit, KTB hopes the country can be showcased through films and subsequently generate interest for tourists.  The 536-km-long coastline on the Indian Ocean can provide an ideal backdrop to shoot Bengali films in the feature. It can also be chosen for the song and dance sequences. KTB is said to be in talks with Bollywood director-actor Farhan Akhtar's production company. The tourism board has also partnered with Priya Entertainments to promote