This Week at Atta HQ

Yesterday was officially the first day of spring in the Northern Hemisphere. We are very pleased to have a bit of sunshine in London, especially with the birds and bees fluttering around the Atta HQ garden and making us feel a bit more cheery!

Nigel has been working on Atta’s message for 2014 as Atta is adopting the slogan Saving Wildlife to Save Our Industry at our events.  He was invited to the Tourism Ministers meeting at ITB on anti-poaching hosted by UNWTO and it appears that the industry is at last waking up to the horrific slaughter of Rhino & Elephant over the last year. Our first event to carry this banner will be at Indaba, at the Atta annual Networking Hooley, sponsored by Kenya Tourism Board.

Our first conference headed “Saving Wildlife to Save our Industry”, hosted by Atta, is scheduled to take place at the Tribe Hotel, Nairobi on the morning of  June 3rd - save the date! Mohanjeet Brar, our enthusiastic East African Director (Kenya), has been working hard on that event which will be open to the whole industry, and you can expect a stimulating session with a line-up of high profile professionals who are dedicating their waking hours to saving our wildlife. This message will continue at our events throughout the year including Arusha, Cape Town & London. We all know that without wildlife our African tourism industry is virtually finished and as the latest figures supposedly report that an estimated 100 African elephants are killed each day by poachers and that in 1980, there were over 1,000,000 African elephants whereas today, there are less than 400,000, time is running out.

With that in mind, we opened up bookings for the Indaba networking event yesterday – for more information please click here. To book, go to and enter password: wildlife.

Lina has been working on the next Chinese newsletter, the main subject of which will be tourism to South Africa. We are looking forward to seeing this next edition of our new markets newsletter, and this is the perfect time for me to remind you to keep sending in your news so we have plenty to forward on to our contacts.

Atta is also receiving more requests from travel writers and  journalists asking for introduction to members so please keep in touch with us and update with your news so we are aware what you do and what products you offer. We are always happy to recommend members to the public, media or trade. The more we know about you, the more likely we are to mention you!

Atta will be hosting a networking event in conjunction with South African Airways at WTM Latin America. Our Latin American advisor, Andrea, will be sending personalised invitations to the Atta stand; these will include a profile of each of our exhibitors. More information on this will be available soon. Lina and Andrea have also been working on inviting Latin American buyers to join Atta at Indaba.

If you would like special-rate flight tickets from the UK to South Africa in May, we can still offer a special rate; please contact to get the relevant contacts. In May, we have just two spaces definitely available on the Indaba stand, and after these are filled the only way you will get a table is if we have a cancellation. Email to book. You have until just 4:30 pm today to get your name in the show catalogue, so it is imperative that you get back to me as soon as possible!

Coranda’s Tip of the Week: have you missed any of the webinars that our members have given? You can access recordings of these on our events page here. This is a great resource if you are looking to learn more about specific products or places – and if you want to do one yourself, email for availability and more information!

I have been working on making sure all of the registration information for WTM Latin America, WTM Africa and Indaba has been up-to-date and ready for the deadlines we have rapidly approaching. It’s incredible how long cross-checking information can take, but I am confident that we are nearly there with everything that needs doing. Our plans for our various activities keep getting more exciting, and I’m looking forward to a chance to enjoy them with you! Find out what we will be up to here.

With the warmer weather, I am drinking less tea (down to about two cups a day!) and more water, and trying to encourage the girls in the office and Nigel to do so as well, which is helping to remind me the importance of water in everyday life. It is World Water Day on the 22nd of March, and I’ve been reminded of the poignancy of this with relation to Africa by Atta Director Fiona Jeffery today. Just a little thought as you continue your day.

Coranda –