Trade deal set to boost Kenyan tourism sector

The United Nations World Tourism Organization has pledged to support Kenya's tourism industry in its recovery efforts.

UNWTO pledged to send a fact-finding mission to Kenya to gather more information.

UNWTO generates market knowledge, promotes competitive and sustainable tourism policies and instruments, offers tourism education and training, and works to make tourism an effective tool for development through technical assistance projects around the world.

The Tourism Recovery Taskforce led by a hotelier is crafting a strategy that will be implemented in the short and long term. The strategy entails partnering with foreign missions and governments in addressing security concerns leading to the lifting of travel advisories.

It is also driving the uptake of the incentives offered through the tourism stimulus package to ensure that many Kenyans working in the corporate sector make use of their tax deductible holidays in local hotels, a measure aimed at saving thousands of jobs.

The Taskforce is also focusing on diversification of the tourism product to encompass cultural and sports tourism and diversifying our source markets to include new and emerging economies such as the BRIC countries.