News

28 November 2014

Webinar: Royal Zambezi Lodge, Lower Zambezi, Zambia

14:00 GMT on December 4th, 2014 Atta invites you to a webinar on Royal Zambezi Lodge which is located on the banks of the majestic Zambezi River, offering world class fishing, unrivalled game-viewing, magnificent sunset river cruises, professionally guided canoeing trips and one of the only spas in Zambia.  Royal Zambezi Lodge is a 5 star luxury lodge overlooking the vast river, allowing the ultimate in comfort and luxury in breathtaking surroundings. With free direct flights to Lusaka an…

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28 November 2014

$3 billion to be earned from the tourism sector in Ethiopia

The Ministry of Culture and Tourism says it expects to earn $3 billion in revenue from the tourism sector in this fiscal year from an estimated 1 million tourists, owing to improvements in the sector. The Ministry’s main aim is to make Ethiopia one of the top 5 tourist destinations in Africa through consolidation of the tourism sector, with the fast growing economy and increased foreign direct investment. Hotel standards are on the rise. Efforts are underway to register seven historical …

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27 November 2014

Atta Africa Financial Update

Red Africa China seems to have an image problem in Western countries with regard to its African endeavours. In 2000, China launched a massive program of investment and foreign policy on the African continent - it was a reinvigoration of a previously released plan outlined in China’s African Policy in 2006 - China has been facing quiet criticism from the West ever since. Criticism, mostly directed towards of a lack of transparency from the Chinese government. Recently, the State Council…

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27 November 2014

Webinar Recording: Mont Rochelle by Virgin Limited Edition

Over 60 people have registered for the Mont Rochelle webinar presented by Natalie Odenbreit who gave some interesting key facts about the property. If you were unable to join, please find below a link to watch the recording. Webinar Recording: Mont Rochelle by Virgin Limited Edition MONT ROCHELLE – Key facts: ·         Re-opened on 1st September 2014 after a complete refurbishment – it’s a brand new hotel! ·  &nb…

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27 November 2014

KAZA UNIVISA Announcement

The governments of the Republics of Zambia and Zimbabwe are pleased to announce the launch of the Kavango Zambezi Tran-frontier Conservation Area (KAZA) UNIVISA on November 28, 2014. The Ministers of Home Affairs and tourism representatives from both countries will officiate at the event which will take place at the Victoria Falls Bridge. The UNIVISA will become effective on the launch day. What is UNIVISA? The KAZA UNIVISA is a common tourist visa for the SADC region which will be piloted by…

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24 November 2014

Tourism board to use PR firms to market Uganda

The Uganda Tourism Board (UTB) has adopted the use of foreign public relations firms to sell Uganda after traditional marketing registered minimal success. The Uganda Tourism Board told that the marketing model is currently being experimented in the UK, US and Germany. Under the model, UTB hires professional public relations firms in source markets to disseminate information about Uganda, instead of advertising in international media, which is said to have little impact, yet it is too expens…

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24 November 2014

Atta Networking Event in Cape Town Dec 4th

Atta invites members and industry friends to a dazzling evening event for tourism networking, in a Pre-Christmas Party spirit. Thursday, 4th December 2014 17.30- 21.00 Venue: Tides, The Bay Hotel, 69 Victoria Road, Camps Bay, Cape Town Wine, Beer, Soft Drinks and Christmas canapés Our Lead Sponsors: SATIB - Africa's leading tourism insurance providers and the host for the new Atta24 crisis management programme  We Are Africa - Have you joined the Tribe …

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24 November 2014

Webinar: Mont Rochelle by Virgin Limited Edition

Wednesday, 26th November 2014 at 14:00 GMT Virgin Limited Edition are delighted to be the proud new owners of Mont Rochelle Hotel & Vineyard in Franschhoek. After undergoing an extensive refurbishment Mont Rochelle reopened on the 1st September 2014, with a completely new style - in fact the only thing that has not changed is the perfect location, setting and views. We would love to invite you to join our short webinar and take a look at this stunning new hotel, to hear and see exact…

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21 November 2014

Top travel trends for 2015 revealed

A new report predicts the top travel trends for 2015, with holidaymakers expected to book trips using their smartwatches, ditch luxury hotels in favour of stylish hostels and eschew fine dining in favour of authentic home-made cuisine. The research by World Travel Market and Euromonitor International identified stylish but cheap accommodation, wearable technology and home-cooked food as the top three trends among travellers for next year. Posh but cheap hotels "Poshtels" - budget hos…

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21 November 2014

Namibia gets new air carrier

German low cost carrier Condor Air has started a new route from Frankfurt to Windhoek indicating the growing interest in Namibia as a travel destination as European director of the Namibia Tourism Board. Condor flies from Frankfurt to Windhoek Mondays and Thursdays, which is a day flight. Return flights from Windhoek are the same nights to Frankfurt. Condor Air belongs to Thomas Cook Group Airlines and already flies to Johannesburg and Cape Town, South Africa. Another low fare airline, Flyafri…

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19 November 2014

Botswana: Tourism Sector Continues to Grow

The tourism industry has played an important role in economic diversification of Botswana with the sector currently employing around 35 000 people. This was revealed by the President who said the industry has experienced 45 per cent increase in licensed enterprises in the past decade with recent growth largely driven by citizen investment. President pointed out that in 2013/14 alone , 135 newly licensed citizen-owned enterprises were registered. He explained that as of May 2014, 61 per cent (e…

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19 November 2014

Progress on the Mega Park in Southern Africa

Government officials from Zimbabwe, Botswana and South Africa met to discuss progress made towards establishing the Greater Mapungubwe Transfrontier Conservation Area (GMTFCA) as a tourism destination of choice in Southern Africa. The GMTFCA links national parks shared by the three countries and plays host to the annual Tour de Tuli tourism expedition. Tour de Tuli Mapungubwe is a mountain bike event whose route traverses the Greater Mapungubwe Mega Park. The mountain biking and safari expedit…

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19 November 2014

Seychelles as the gateway to Africa for Chinese airlines

The possibility for Seychelles to attract a commercial Chinese airline becomes feasible because of the high inflow of travellers from China. Seychelles has now found its place as one of the favourite holiday destinations for the Chinese holidaymakers seeking a new destination. With a volume of over 86 million passengers and a 10% annual growth rate, China Eastern Airlines Co. Ltd. business model is one of the Chinese airlines that caught the eye of the Seychelles Minister responsible for Touri…

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18 November 2014

Emirates Offers Free Tourists Visa to Dubai for Ethiopian Customers

Emirates are offering Ethiopian customers a free UAE visa when booking a ticket to Dubai. The offer, which is valid from 10 November until the 20th November 2014 and for travel between 10th November and 10th December 2014, is available across First Class, Business Class and Economy Class. With this offer, customers who book travel to Dubai from Addis Ababa within the specified period, will get a free UAE visa and save on that cost. Each visa is valid for one month and is not renewable. Each re…

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18 November 2014

65 million tourists visited Africa in 2013

The number of foreign tourists who visited Africa in 2013 hit 65.1 million according to the United Nations World Tourism Organization (UNWTO). The UNWTO said this was another record year that saw a worldwide growth of 5% reaching a global tourists travel of 1,087 million compared to 1,035 million in 2012. Presenting the findings in Kampala of the 2014 Africa Tourism Monitor, Beejaye Kokil, the Division Manager Economic and Social Statistics African Development Bank said the most popular Africa…

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17 November 2014

New Campaign Launches In Response To West Africa’s Ebola Crisis

The Unite 4 West Africa campaign was launched to support the people of West Africa in response to the Ebola outbreak and its devastating collateral consequences across the region. The Unite 4 West Africa (U4WA) campaign has been established by West Africa Discovery, Overlanding West Africa, Another World Adventures, and Barefoot Liberia, organisationsworking in the region who are concerned not only with the immediate negative impacts of the Ebola outbreak, but also its long term impacts, which…

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14 November 2014

New community education program for travel destinations

Three companies have partnered to work on a project to improve the use of technology and social content for travel companies worldwide. Travel site, TripAdvisor, in partnership with the Pacific Asia Travel Association (PATA) and E-Tourism Frontiers announced the launch of a new initiative to improve the way destinations use digital tools and content created by travelers. Known as DATA (Destination Academy with TripAdvisor), these regional events will bring together invited destinations to disc…

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14 November 2014

Africa’s first game drive electric vehicle (EV) unveiled

A South African company called Freedom Won has cleverly converted the vehicle from fuel to electric powered. Instead of using the normal diesel or petrol fuels, the EV is fitted with electric motor and batteries, which are charged after the vehicle travels an average distance of 100km. The Land Rover Defender 130, now called “Freedom 3” (because it was the third vehicle at Freedom Won to be converted to electric, in August 2014) was the pioneer game drive EV. Another EV, Freedom 5,…

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14 November 2014

Webinar: Introducing Mont Rochelle - Virgin Limited Edition style

Thursday, 27th November 2014 at 14:00 GMT Virgin Limited Edition are delighted to be the proud new owners of Mont Rochelle Hotel & Vineyard in Franschhoek. After undergoing an extensive refurbishment Mont Rochelle reopened on the 1st September 2014, with a completely new style - in fact the only thing that has not changed is the perfect location, setting and views. We would love to invite you to join our short webinar and take a look at this stunning new hotel, to hear and see exactl…

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14 November 2014

Student looking for a job experience in wildlife reserve

Cory Bond, 19 years old American citizen, is currently in college training to be a wildlife biologist. This is a message from him: I plan to one day supervise or run my own wildlife reserve, but I need first-hand experience and training. I understand many safaris and reserves don't except apprenticeships; let alone paid ones, but I am a fast learner physically fit (an eagle scout) and if given the chance I can be one of the hardest workers your team has ever seen. Thank you ever so much fo…

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14 November 2014

Lamu Plans New Strategy to Attract Tourists

The Tourism department in Lamu is rebranding the sector. Tourism Executive Samia Omar said the sector had been badly shaken and it is time to work on the necessary measures to revive it. Samia said there is need to attract back tourists who have kept since the June and July attacks. She said her office is working on a regional marketing strategy that will see other counties among them Kilifi and Mombasa incorporated in the initiative. "We want to lean on our regional counterparts and see …

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14 November 2014

Air Zimbabwe Passengers Now Required To Pay Airport Taxes In Cash On Departure

As from 10th November 2014, all passengers travelling on AIR ZIMBABWE flights - international or domestic - are now required to pay their airport taxes in cash at the airport prior to their departure (instead of them being included in the ticket). The taxes are for a Passenger Service Charge (PSC) and an Aviation Infrastructure Development Fund (AIDEF) charge and are payable directly to the Civil Aviation Authority of Zimbabwe (CAAZ) at its receipting offices located at Harare, Bulawayo, Victo…

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12 November 2014

UK eases transit visas for South Africans

As of December 1, South African nationals who hold a valid visa for Australia, Canada, New Zealand or the USA will be able to use them to transit airside via the UK to anywhere in the world without obtaining a Direct Airside Transit Visa.   Travellers who hold visas to these countries can transit the UK (airside) given that they provide an expanded list of exemption documents in place of a Direct Airside Transit Visa.    The criteria are that the traveller:    • m…

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12 November 2014

An English Football Club and Tanzania Cement Partnership

Sunderland AFC (SAFC), an English professional football club, has officially strengthened its links with the African continent, after cementing its partnership with Tanzania. SAFC visited the World Travel Market in London to meet with Tanzania’s Minister of Natural Resources and Tourism to officially declare the strong partnership with Tanzania, which ensures SAFC’s commitment to promote tourism in the country. Tourism is a key factor in the upward growth of the Tanzanian economy a…

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12 November 2014

Atta Africa Financial Update

Executive summary  Kenya has recalculated its GDP figures, increasing its size by over a fifth. The country's long journey to middle-income status has come to an end sooner than expected, and in a sudden statistical way. Kenya has been classified as a middle-income country after a statistical reassessment of its economy increased the size by 25.3 per cent. The East African nation totted past several other countries to become Africa’s ninth largest econ…

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10 November 2014

Ethiopia: A top tourist destination by 2020

According to Expert Analysis, Dr. Ray Muntida, advisor to the IGAD Sustainable Tourism Master Plan (ISTMP) says that Ethiopia will be one of the top five tourist destination countries in Africa if it properly implements its Sustainable Tourism Master Plan by 2020. Ethiopia is expected to achieve its targets before the deadline because of its stability, fast economic growth and the interlink between the master plan and the Growth and Transformation Plan. It was emphasized that Ethiopia needed t…

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10 November 2014

The Maasai Olympics

For centuries young Maasai men have practiced a traditional rite of passage to manhood: hunting and killing lions. Now, with too many people and too few lions, the Menye Layiok or “cultural fathers” and Big Life Foundation have created a history-changing alternative: an organised Maasai sports competition based upon traditional warrior skills. Instead of killing lions as a way to gain recognition, express bravery, impress girlfriends and identify leaders, this series of events all…

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05 November 2014

Africa Tipped to Become Surfing Capital of the World

Many emerging tourism destinations in Africa have identified surfing as a target market, reveals the WTM Global Trends Report 2014, in association with Euromonitor International, released today ( at World Travel Market. South Africa has an established reputation with the international surfing community but other countries are gaining a foothold. Sierra Leone hosted a week-long competition and festival this September while Ghana will host the Africa Surf Series next year. Some specialist tour…

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04 November 2014

‘Watershed’ in Cape Town

Whilst we all know there are numerous interesting art and craft outlets in Cape Town from ‘Art In The Forest’ to the galleries, one must not forget the newest addition to the V&A Waterfront – ‘Watershed’. Conceived in collaboration with Julian and Trevyn McGowan of ‘Source’, The Watershed is located on Dock Road, next to the Two Oceans Aquarium, and open daily from 10.00-19.00. This space is home to more than 150 tenants who represent over 365 Sout…

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03 November 2014

Zimbabwean Government to ‘clarify’ indigenisation law

Zimbabwean finance minister Patrick Chinamasa says government will clarify the indigenisation legislation to lure foreign investors needed to rebuild the economy. Foreign investors continue to give Zimbabwe a wide berth with analysts blaming the policy, which stipulates that locals should have at least 51% in all foreign-owned companies operating in Zimbabwe, as deterrent to attracting investors. Chinamasa said while receiving a delegation from the United Kingdom that a conducive environment s…

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03 November 2014

Celebration of the ancient Aksumite Civilisation

Celebration of Ethiopian Culture. Ethiopia will celebrate World Travel Market week with an event on the ancient Aksumite civilisation at the Royal Geographical Society (IBG) on Wednesday 5th November at 6.30pm (doors open at 6). Professor David Phillipson, who was the first professor of African archaeology at Cambridge University, will give an illustrated talk on The Rise and Fall of the Aksumite Kingdom, revealing little known details concerning the role and significance of the main Aksum obe…

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