New Campaign Launches In Response To West Africa’s Ebola Crisis

The Unite 4 West Africa campaign was launched to support the people of West Africa in response to the Ebola outbreak and its devastating collateral consequences across the region.

The Unite 4 West Africa (U4WA) campaign has been established by West Africa Discovery, Overlanding West Africa, Another World Adventures, and Barefoot Liberia, organisationsworking in the region who are concerned not only with the immediate negative impacts of the Ebola outbreak, but also its long term impacts, which have the potential to cause considerable damage to the economy, culture and livelihoods of the affected countries.

U4WA is a call to action to the tourism industry, the arts, and passionate individuals to fundraise and pledge a commitment to continue sharing the story of West Africa’s beautiful land, culture and people with an emphasis on the most affected countries - Guinea, Sierra Leone and Liberia, now and post-Ebola.

U4WA will raise funds, in part, for Médicins Sans Frontières (Doctors Without Borders) who are leading the way in saving lives on the ground.

U4WA will also raise funds for a group of hand-selected grass roots non-profit organisations that have been identified as leaders in community awareness, education and health services in the most affected countries.

Through social media, concerts, and events geared at sharing the beauty of West Africa, U4WA will raise funds for the fight against Ebola and encourage a more positive story of West Africa; one of hope, fascinating cultures, and breathtaking landscapes. We want to remind the world that West African countries are known for being friendly, beautiful, exciting and colourful places where hospitality and the arts rule, and where adventure and cultural experiences lay around every corner.

Part of our mission is to encourage travel and exploration of West Africa, as well as the entire continent, to areas that have been deemed safe. Africa is a continent, not a country. Only Guinea, Sierra Leone, and Liberia have been significantly affected by the current Ebola outbreak to date. There is currently no reason why other countries in West Africa such as Ghana, Gambia, Senegal, Benin and Nigeria, should not be visited, let alone countries on the other side of the continent like Uganda, Tanzania, and South Africa. And of course to resume travel to the affected countries as soon as it is safe to do so.

We’re asking our friends in the industry and all those searching for a means to help this unfathomable crisis to support our efforts by assisting in our fundraising goals and helping us to share a positive story of West Africa. So far we have been joined by Intrepid Travel, G Adventures, Explore! and Dragoman Overland amongst many others.

Ebola has demonstrated to the world that there is a massive need for some countries on the African continent to develop their industry and economy faster. Without it, many African countries remain prone to disease and war. By helping support these economies through tourism, the arts and other industries, and by encouraging a global understanding of Africa by looking past the headlines to the true heart of its people, we believe that U4WA can make a real difference. Whether you’ve traveled to West Africa before or not, your participation in this fight is needed. Please join us today!

 Contact Details:

UK- Larissa Clark +44 (0) 7951019504 / US Seanan Denizot +1 802 488 4370

All money donated via thewww.Unite4WestAfrica.orgwebsite will be distributed to the named grassroots organisations and community groups via the Shauku Foundation.

Any organisations wanting to join the Unite4WestAfrica collective and be included on the website can do so by downloading and completing the short pledge form and sending it back, along with their logo by email to

Photos, fundraising packs and ideas, film and interviews available on request and