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13 May 2015
CNN to Market Kenya As a Tourist Destination
KENYA has signed an advertising campaign with CNN International to market the country's key tourist attractions.
CNN announced the partnership at the Indaba travel event in Durban-South Africa, one of the continent's largest tourism events which ended yesterday.
The long-term strategic campaign to promote Kenya begins this month with digital advertising on the CNN Travel section of CNN International's website, with Kenya Tourism Board spearheading the promotion.
The digital activity will be followed by integrated advertising across the CNN International network including two bespoke 30 second spot advertisements to run on-air and online.
According to CNN, the campaign across digital and spot advertisements is focused on reminding visitor's about Kenya as a travel destination and targets CNN's premium international audience.
KTB managing director, Muriithi Ndegwa said the move is part of a recovery campaign for the country's tourism industry, which has recorded low numbers mainly caused by perceived insecurity.
Source: all Africa