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Rwanda, Kenya, and Uganda ramp up joint tourism promotion
Rwanda, Kenya, and Uganda, the three countries that are part of the East African Community and whose three members constitute the Northern Corridor Integration Projects initiative are revving up their joint tourism marketing programmes to attract more international leisure and business visitors.
The focus will be on continuing to position the East African region as a single tourism destination, drawing on the depth and diversity of the attractions within the region and offering an estimated 141 million people as an attractive market for investment.
Joint tourism marketing brings together the government and private sector agencies in charge of tourism marketing including Rwanda Development Board’s Department of Tourism and Conservation, Kenya Tourism Board and Uganda Tourism Board under the Northern Corridor Integration Projects Initiative.
The partner states collectively considered issues like security, infrastructure and ease of access as central to ensuring domestic, regional and international visitors’ confidence in their personal safety and comfort when touring East Africa.
They have pledged to continuously and actively promote the Northern Corridor states as a joint destination. Security, ease of access and tourist confidence remain a top priority for this destination. Introduction of the East Africa Tourism Visa last year has already had an impact.