Zimbabwe: Tourism to Earn U.S $3 Billion

The country receives about two million tourists annually, and the number is projected to rise to 3,2 million by the end of this year.

REVENUE from the country's tourism industry is projected to rise to US$3 billion in the next three years before increasing to US$5 billion targeted by 2020, a senior government official has said.

This would highlight the critical role that the sector is expected to play in an economy where industries have been crumbling.

The projections were made by the Ministry of Tourism and Hospitality Industry under the tourism policy that was launched last year.

The tourism sector has been contributing about US$700 million to the economy per annum.

The four economic pillars that government has said will lead the recovery of the economy are manufacturing, tourism, mining and agriculture.

The new ZTA board announced last week will be chaired by TelOne managing director, Chipo Mtasa, the former chief executive officer of Rainbow Tourism Group.

The ambitious tourism blueprint unveiled in August is expected to lift hundreds of families out of poverty and create 100 000 jobs by the end of this year.

Mzembi, whose national tourism policy appeared to heavily lean towards attracting tourists from the so-called BRICS economies - Brazil, Russia, India, China and South Africa - following a diplomatic fallout with traditional western markets, which now contribute 13 percent of annual arrivals from 27 percent in 1999, was said to be a panacea to the downturn in the economy.

The country receives about two million tourists annually, and the number is projected to rise to 3,2 million by the end of this year.

 

Source: allAfrica