Indaba to be re-organised

South Africa Tourism Minister Derek Hanekom is planning significant changes to Indaba for 2017 structured around a partnership with an independent private operator. The event is currently organised by South Africa Tourism in conjunction with Pure Grit management and exhibitions company. Tourism Minister Hannekom stated in a written reply to a parliamentary question by Democratic Alliance MP James Vos that “he had accepted the partnership model subject to certain conditions. These included that the strategic partner should exclusively operate and manage the show for a specified period; must provide equity investment; and share in the risk and profits. In addition, such a partner should already be in the business of organising multiple annual tourism trade shows, be able to bring economies of scale from existing infrastructure, and have a good understanding and/or experience in the South African or African environment”.

“Further conditions were that the indaba retain the use of its brand name, that the brand continue to be owned by South Africa Tourism and that the indaba must remain a pan-African travel trade show. The partnership would also have to result in reduced management costs for South Africa Tourism. The process to recruit a strategic partner would begin during the current financial year, with the view to implementing the recommended future indaba starting in 2017”.

To register your interest for Indaba 2016, please email Angela at membership@atta.travel