- Survey: Trade shows in South Africa
- FCO Travel Update: South Africa (9)
- Report on UK-outbound market
- Malawi Entry Visa Implementation Postponed
- UK and Irish travellers to benefit from new Kenyan e-visa
- FCO Travel Update: Rwanda (6)
- UK challenges Kenya to improve tourism
- Indaba to be re-organised
- Tourism Highlights, 2015 edition
- Exhibit with Atta at WTM 2015, 2-5 November 2015 (1)
Zimbabwe: Zim to Carry Out Tourism Survey
Zimbabwe will next month begin a tourism satellite account (TSA) visitor survey whose findings will be used to measure the contribution of the sector to the national economy. TSAs are defined as statistical instruments designed to measure tourism performance and its contribution to the economy. A TSA also allows for the generation of tourism economic data that is comparable with other national statistics.
Hospitality and Tourism Industry Minister Walter Mzembi told journalists that the conduct of the one-year survey was a positive step towards introducing a tourism satellite account in Zimbabwe.
The survey is designed to obtain detailed information on various characteristics of visitors to Zimbabwe.
Mzembi said as part of the survey, 25 000 visitors would be interviewed to find out the main source of markets for visitors to Zimbabwe and their expenditure pasterns while on tour.
The African Development Bank (AfDB) extended a $1,4 million grant for Zimstat to jointly conduct the survey with the Ministry of Tourism.
Over the years, the Zimbabwe Government has been querying the mismatch between tourism arrivals and receipts.