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Kenya Africa’s second most preferred business tourism destination
Kenya is the second most preferred conference and business tourism destination in Africa after South Africa.
The higher ranking is as a result of the country managing to attract and host high profile international meetings.The government is calling on investors to put up more conferencing facilities in key towns to boost the country’s capacity to host international events.
The Meetings, Incentives, Conferencing and Events market commonly known as MICE is valued at 30 billion dollars with hotels accounting for 60 percent of the total value.
The performance has improved from the third position that the country was at in 2011 after overtaking Egypt to be the only East African country among Africa’s top five best performing MICE destinations.
The improved position is as a result of the increasing number of international meetings that Kenya has hosted among them the Global Entrepreneurship Summit held in July.
Riding on this, the government is urging tourism stakeholders to invest more in the MICE to spur growth in the tourism sector.
Nairobi tourism stakeholders called for speedy expansion on the Jomo Kenyatta International Airport to increase passenger handling capacity, noting that poor infrastructure was among factors hindering the growth of the tourism sector.
Currently domestic tourism accounts for 46.9% of bed capacity in the country. Critics however say this might be so because of reduced foreign tourist inflows.