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In Travel Weekly: Zambia, a rich destination with some obstacles to overcome
Zambia is one of the three top fastest-growing tourism destinations in the world, alongside Namibia and China, according to United Nations World Tourism Organization (UNWTO) Secretary General Taleb Rifai, who made the statement in a recent interview with the BBC.
Chilu Chibanda, Zambia's permanent representative to the UNWTO, concurred, saying the tourism industry is flourishing in the Southern African nation. He mentioned that the government had helped grow the Zambian tourism industry by implementing initiatives, such as the Kaza-Univisa (a common visa available for travel in the region) and the online visa application.
But while tour operators in the U.S. and Africa say that Zambia is a phenomenal destination, they warn that there is still some work to do before the destination will see any significant increase in tourism numbers.
Read the full article in Travel Weekly.