ZTB Targets Australia and New Zealand

Zambia Tourism Board (ZTB) managing director Felix Chaila has said tourists from Australia and New Zealand are among the few that visit Zambia and take longer holidays.

ZTB has, therefore, embarked on tourism road shows targeting Australia and New Zealand due to the important and lucrative market those countries present. The aim of the road shows was to market and increase awareness among Australians and New Zealanders about tourism in Zambia.

"The Zambia High Commission in Canberra, Australia just like other Missions is critical as a focal point in selling Zambia to Australia and New Zealand, the Board will collaborate with the Mission to have effective ways of marketing Zambia," Mr Chaila said.

He said the mission should reinforce its sensitisation to the Diaspora who should also help in mobilising the market for destination Zambia.

He noted that tourists were looking for a safe, peaceful and interesting place for tourism in the world and Zambia was among few countries in the world with that offer.

Meanwhile, Zambia High Commissioner to Australia George Zulu said the mission will work closely with the ZTB in marketing Zambia to Australia and New Zealand.

Mr Zulu said to a large extent, the future of tourism lies in the Asian region where most times tourists travel in large numbers.

"Unlike most other countries in the world, the wild life in Zambia is in its original and natural form without being domesticated or garden-nurtured, "Mr Zulu stated.