Indaba & South African Tourism Strategies

Indaba is a key component of South African Tourism's tactical marketing approach to develop South Africa as a leading tourist destination.

Back in 2004, when officially opening Indaba for that year, the Minister of Environmental Affairs & Tourism, Marthinus van Schalkwyk spoke about how tourism plays a role in the upliftment of communities in South Africa.

"The greatest value of tourism lies well beyond concepts such as revenue, turnover, and occupancy rates; the greatest value of tourism lies in its power to bring people together and to uplift communities," said the Minister. Read More