Zambia Tourism Board calls for reduced air fares to boost tourist arrivals

Zambia Tourism Board calls for reduced air fares to boost tourist arrivals

Zambia Tourism Board has called for reduced air fares into Livingstone to boost tourist arrivals.

Speaking in Livingstone during a media briefing, ZTB chief executive officer Felix Chaila said over 60 percent of the tourist coming into the city are locals.

“Livingstone can still do better if we improved on logistics. There is a need to ensure that air fares into Livingstone are cheaper,” he said.

Mr Chaila said last year, Livingstone recorded an increase of over 300 percent growth in the Meeting, Incentives, Conferences and Events

(MICE) sub sector of tourism.

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Source: eTN