Kenya’s Tourism Industry Receives Boost from Neighbouring Nations

The number of tourists visiting Kenya from neighbouring countries has increased over the past few months as the East African nation ramps up promotions around the region to make up for dwindling numbers from traditional source markets in Europe.

While tourists arriving at the nation’s two main airports dropped by 13 percent to 748,771 last year, the decline was less steep than the previous year’s reduction of 28 percent, according to the country’s statistics agency. Visitors have shied away from going on safari in the country or lounging on its white sandy beaches after a series of deadly attacks by al-Shabaab Islamists in the past few years.

The government targets annual tourist arrivals of 10 million in about a decade’s time. Visitor numbers are expected to rise now that France, the U.S. and Britain have lifted travel bans to the country, which will allow tour operators to market the destination once again.

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Source: BloombergBusiness