Travel Weekly Insight: Overcoming the challenges of selling Africa

Last month, Cape Town announced that it is lobbying with several U.S.-based carriers to launch a direct flight between Miami and Cape Town. According to industry players, such a direct flight could prove to be a "massive boost" for travel from the U.S., provided it is priced right.

Yet even though connectivity from the U.S. has improved dramatically over the last few years, Africa can be a hard sell for U.S. travel agents due to common misconceptions and miseducation.

Onne Vegter, CEO of Wild Wings Safaris, says: "The biggest misconception is that Africa is overpriced and unsafe as a destination. This is not helped by the recent travel advisory with regards to possible terrorist attacks during Ramadan."

To the full article in Travel Weekly click here.