Dubai to inspire Ugandan tourism with regional road show

Dubai’s tourism bureau, together with 14 of its Dubai-based partners and Ugandan tour operators, are set to embark on a road show across three East African cities.

The multi-destination trip will start off in Kampala this Wednesday.

Issam Kazim, Dubai Tourism’s CEO, said the purpose of the road show is to help local tour companies learn how to market Uganda as a leading tourism destination.

"The potential of Uganda as a source of market is positive,” he said in a statement.

“This road show provides us with the opportunity to directly interact with the operators here, to showcase what Dubai has to offer them and what they can learn to advance the tourism industry in Uganda."

Dubai looks to establishing “long-lasting and fruitful trade relationships during the trip”, added Kazim.

The road show will set off at the Lake Victoria Serena Resort in Kampala, continue on to the Kenyan capital Nairobi, before ending in Dar es Salaam (Tanzania).

This will be the Dubai’s tourism bureau’s first ever road show in East Africa, hoped to generate an opportunity for local operators to meet directly with the gulf city’s top partners.

The 14 co-participants are made up of top brands including flydubai, Emirates Airline and Kenya Airways, as well as hotel groups such as Address Hotels, Rove Hotels, Time Hotels and Crowne Plaza, plus resorts featured by Arabian Falcon Holidays.

Key destination services companies include Alpha Tours, Rayna Tourism, Red Apple Middle East Tourism, North Tours and Connect World Travel & Tourism.

Global Village, a leading family, cultural, shopping and entertainment destination in the Gulf region, and a popular attraction with Africans visiting Dubai, will also be joining the delegates to showcase the breadth of Dubai's destination offering.

Dubai continues to be a popular tourist destination for Ugandan travellers, with over 38,000 visiting the city last year, a 22% increase over the previous year.

Overall, the city saw a 13.7% increase in travelers from the three East African countries last year.

"We are very pleased to take part in Dubai Tourism's first-ever roadshow to East Africa and to showcase brand Dubai and flydubai,” said Sudhir Sreedharan of flydubai.

“We are committed to opening up underserved markets and providing reliable, direct air links to destinations that previously had no or very few connections to Dubai." He said East Africa is a very important market that has shown significant growth over the past few years.

He said the companies currently operate 82 weekly flights to 11 points in Africa, including three weekly flights to Entebbe and four weekly flights to Dar es Salaam and Zanzibar.

Sreedharan revealed that the weekly frequency will increase to four flights to Entebbe and seven flights to Dar es Salaam and Zanzibar from October.

To continue to offer incredible tourist attractions, Dubai is unveiling several world-class theme parks this year, starting with IMG Worlds of Adventure, the world's largest indoor theme park.

Due to be launched at the end of August this year, the park will bring to life the world of Marvel comics, transport visitors back to the Jurassic age in Lost Valley – Dinosaur Adventure and feature family favourites in the Cartoon Network zone.

Another new addition to Dubai's expansive entertainment offering will be Dubai Parks and Resorts, the largest integrated theme park destination in the region, which is scheduled to open at the end of October. 

Source: New Vision