Marrakesh hosts "SMART Tourism Africa" conference

As part of the holding of the COP22 in Marrakech, The Moroccan Company for Tourism Engineering (SMIT), in partnership with "La Tribune", has organized the first international conference dedicated to "Smart Tourism" in Africa on the 10th and 11th November.

Labeled by the COP22 Committee, this significant event will be attended by several hundred professionals, who will gather for two days around the theme of tourism investment development in a global context where sustainability is a key focal point.

Expected to speak at this conference in Marrakech are some 40 international high-level panelists from the fields of innovation, entertainment, hospitality, finance, and mobility, as well as local and senior elected public officials.

On the agenda: Breakthroughs and continuities within their respective industries and sectors, as well as the ways and means to meet the challenges of sustainable development, with a particular focus on the rapid growth of tourism in Africa.

B to B meetings grouped by fields as well as specific workshops on innovation are both scheduled to be held during this first « COP22 Smart Tourism Africa ».

In this light, the organization has given pride of place to technological breakthroughs in the field of sustainable tourism and invites the community of innovation to a unique moment of sharing in this keystone event that will act as a link between tourism, sustainable development, and mobility.

Moreover, a substantive debate will be held around the currently dominating trends in innovation in tourism.

Source: eTN