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Africa is rich in wellness experiences
Africa’s tourism industry is ideally placed to benefit from the current interest in wellness travel. That is according to the WTM Global Trends Report 2016.
The report mentions that the idea of “wellness in the wilderness” resonates with travelers seeking unique and authentic experiences, resulting in a demand for spiritual travel with an adventure component.
“Africa is so diverse, so raw, so full of natural beauty and so open to the elements; it’s the perfect place to ground yourself and revive all your senses,” said Hannah Strand of Wildlife Explorer.
Tour operators across Africa and the U.S. say that wellness is still a mostly untapped opportunity for Africa. However, they also mention there are already some exceptional wellness experiences on offer:
• Stargazing in Namibia: Natalie Faggianelli, vice president of sales at Bayside Travel, a Virtuoso agency, said that wellness travel has become an important part of a client’s experience as a result of the frantic pace of people’s lives. “People need a place to relax, rejuvenate and heal their minds and bodies,” she said.
According to Faggianelli, stargazing in the Namibian desert is one wellness experience that can truly bring a sense of calm and reflection to a person. “It is an experience that includes the body, mind and soul,” she said. Recognized as a “dark sky reserve,” the NamibRand Nature Reserve offers views of the galaxy like few other places in the world.
• Healthy and conscious eating on North Island, Seychelles: “Wilderness Safaris has recognized that the concept of wellness has developed beyond traditional spas to more holistic experiences where conservation and ecotourism are center,” said Tarryn Gibson, the company’s communication manager.
North Island, for example, is a pristine natural environment that speaks to the conscious wellness traveler. The island offers a strong emphasis on healthy and conscious eating. The dining experience at North Island is deeply connected to the spirit of the island where the food philosophy is to serve fresh, seasonal produce. North Island’s chef custom designs daily menus incorporating harvest from the on-site organic vegetable garden and aligning the menu with guest’s dietary preferences.
Source: Travel Weekly