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Tanzania eyes tourists from Southeast Asia, the Pacific Rim and Brazil
Looking to attract 3 million tourists in the next 2 years, Tanzania has switched its marketing plans to focus at new emerging market sources in Southeast Asia, the Pacific Rim, and South America.
Under tourism marketing coordination by the Tanzania Tourist Board (TTB), Tanzania is looking to raise the current number of tourists from 1.14 million to 3 million visitors in 2018 through a newly-designed international marketing drive.
TTB Chairman of the Board of Directors, Justice Thomas Mihayo, said his institution has targeted to attract tourists from emerging new markets from China, India, Russia, Turkey, Brazil, and the United Arab Emirates (UAE).
Tanzania had once mainly depended on European and American markets, but Justice Mihayo said the new strategy would be to intensify marketing campaigns starting this year, looking to tap emerging new tourist sources in Southeast Asia, Latin America, and the Pacific Rim.
The Tourist Board is implementing the International Tourism Marketing Strategy, a document that was compiled and launched 5 years ago, aiming to market Tanzania tourism at a global level through a public and private partnership initiative.
Leveraging on this new marketing strategy and other national initiatives, it is estimated that the number of tourist arrivals will reach 2 million by the close of 2017, increasing the revenue from the current US$1.35 billion to about US$2 billion, then raising the number of tourists to 3 million in 2018 and increasing tourist income to US$4 billion.