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INDABA2017: All signs point to Africa being the next tourism frontier
South African Tourism chief executive Sisa Ntshona said INDABA 2017 will see more than 7,000 delegates from around the world meeting in Durban to grow the African tourism economy through constructive conversations, dynamic partnerships and a strong focus on doing business.
Launching the 2017 edition, which will take place at the Inkosi Albert Luthuli International Convention Centre in Durban from 16 to 18 May 2017, Ntshona said that in its more than 35 years of existence, INDABA had built up a reputation for excellence as the world’s biggest showcase of the African tourism industry’s quality and diverse offerings.
In addition to the contingent of South African exhibitors in attendance this year, countries such as Angola, Botswana, the DRC, Lesotho, Madagascar, Malawi, Mauritius, Mozambique, Namibia, Reunion, the Seychelles, Senegal, Swaziland, Tanzania, Zambia, and Zimbabwe will be displaying their tourism-related products and services. They will be joined by hundreds of international travel buyers, visitors and media who will converge on Durban’s ICC to explore all things proudly, authentically and vibrantly African.
Tourism the new "gold" for African economies
Ntshona told media and guests that tourism had the potential to be the new “gold” that could steer African economies to new heights – and boost the continent’s share of global tourism significantly beyond its current 5% level. “All signs point to Africa being the next tourism frontier,” he said. “The continent as a whole reported an 8% surge in international arrivals in 2016, with Sub-Saharan Africa increasing by 11% and South Africa by a massive 13%. Last year, we broke records to reach 10 million international tourists coming to South Africa.
“These figures far exceed the global increase in international arrivals of 3.9% overall. So Africa is definitely the happening place to be, with vast untapped tourism potential that could buoy the greater African economy and contribute its prosperity.”