Thousands in the city for World Travel Market Africa
Cape Town - Western Cape will show what it has to offer as Wesgro, Cape Town and the Western Cape’s official tourism, along with all the regions of the province, will be exhibiting at the World Travel Market (WTM) Africa taking place at the Cape Town International Convention Centre (CTICC) between 19 April and 21 April.
More than 5 000 delegates are in the Western Cape to attend the show.
Western Cape has prioritised tourism through its Project Khulisa strategy, and has set the goal of adding up to 100 000 jobs to the tourism sector according to Alan Winde, MEC of Economic Opportunities, who will be attending the official opening on 19 April.
“Our tourism sector has grown tremendously since we launched our Project Khulisa strategy in 2014. We’ve also been focusing on getting key enablers right, like reducing red tape. One of my biggest priorities is skills development, and we’re on a province-wide drive to make sure our young people have the skills they need to take advantage of opportunities in this sector,” says MEC Winde.
“This is a very exciting time for tourism in the Western Cape. International arrivals are up by almost 30% year-on-year. Last year, the Cape Town International Airport reached a significant milestone, processing 10 million passengers in a year for the first time. We’ve also seen how innovation and technology is allowing more residents to participate in the growth of the tourism sector. Across the world, Airbnb has 60 million properties on its database. The number of Airbnb properties in our region has climbed to 17 500.”
MEC Winde says that leading hotel groups have also committed significant investment into new hospitality infrastructure to accommodate for the growth in arrivals and the CTICC is completing an expansion which would increase its capacity to cater for the projected rise in business tourism.
“Earlier this year, the Silo Hotel opened at the V&A Waterfront. Last year, Marriott International, in partnership with Amdec, announced a R2 billion investment into the development of three new properties here.”
Tim Harris, Wesgro CEO says that as Cape Town and the Western Cape’s official tourism, trade and investment promotion agency, Wesgro is incredibly proud to promote the province at this year’s World Travel Market.
“We have brought on a number of exhibitors from across the Cape, and our leisure and business tourism teams will work closely with them to secure new leads and sources of investment,” Harris says.
The event attracts travel agents, tour operators and media from across the world.