News
Previous Posts
- LATAM Brasil plans Johannesburg increase in Nov 17
- Zambia Statement - Update 13 July 17
- Khomani Cultural Landscape declared a UNESCO World Heritage Site
- Lesotho: Pioneering Electronic Visa Program Aimed to Increase Tourism and Investment
- Atta Financial Update (23)
Archives
-
2022
-
2021
-
2020
-
2019
-
2018
-
2017
-
2016
-
2015
-
2014
-
2013
-
2012
-
2011
18 July 2017
New report focuses on Johannesburg as travel hub
Euromonitor International has released a new travel report focused on Johannesburg as a travel hub for international tourists. Known as the economic capital of South Africa, Johannesburg represents 17% of South Africa's GDP.
Johannesburg is made up of many multinational offices in the financial service sector - including Barclays Bank and First National Bank - which has become the main industry of employment, and capital gain in the city.
Key findings
- The city centre and surrounding areas have been regenerated into a creative tourist area, with the help of both government and private investment.
- Leisure tourists spend their money on shopping in Johannesburg, especially that of regional tourists, as popular shopping centres boast international brands.
- Southern African tourists have become frequent visitors to Johannesburg, preferring to stay with friends and relatives, due to affordable housing options.
- Tourism as a pillar of economic strength
Johannesburg’s destination marketing organisation, Joburg Tourism wishes to present the city not only as a stay-over-for-a night or business and event tourism destination but also as one for travel. Tourism is considered a priority for the city of Johannesburg and a support system for its economic growth strategy. The organisation highlights the city not only as a destination but as a place where one can obtain experiences of art, neighbourhoods and shopping.
Source: BizCommunity