Visit Zim campaign eyes 3 source markets

The Zimbabwe Tourism Authority (ZTA) has unveiled a Visit Zimbabwe campaign targeting three markets, in an ambitious bid to grow tourist arrivals.

The campaign targets South Africa, China and Russia, ZTA chief executive Karikoga Kaseke said on Sunday night at the closing ceremony for the Sanganai/Hlanganani Expo, which was held in Bulawayo.

Kaseke said Russia should do well for Zimbabwe because “it is doing well for Egypt and Kenya”.

“Buyers from Russia seem to be happy and saying they will package Zimbabwe next year,” he said.

Kaseke said Zimbabwe had not done much to lure tourists from Asia since the launch of the Look East Policy over a decade ago.

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Source: News Day