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17 January 2018

Kenyan tourism sector to get a boost from Ugandan start-up

A couple of days after the launch of the proverbial direct flights to New York by Kenya airways, the tourism sector gets another boost from a Uganda Start-up  just launched  from Nairobi.

Dei, the tech firm  intends to to increase local tourism in Kenya by 20 per cent before the end of 2018 through its social networking platform dubbed Dei places. 

The platform will help subscribers to create and share places and memories with friends and families across the globe. It was first introduced in the market last year.

The Ugandan based platform also aims to be beneficial to Africa tourism and travel stakeholders, as they can market their products, tour spots and activities wherever, whenever.

It targets individuals, and organizations among other entities sharing information in pictures, videos and words about places.

“There are over a billion places across the continent worth visiting but people do not know about them. Dei places is now here to help us market such places to the world. If well embraced, I am certain we will increase Kenyan local tourism by over 20 per cent,” The platforms business development manager Paul Bamutaze said.

Cross border movement across the region has grown at an average of 2 per cent annually according to data from East African Tourism platform.

In 2015, the number of regional tourist arrival within the regional member states was approximately 852,000.

With internet connectivity in the country  growing fast and  internet users currently standing at 31.9 million and over 37 million mobile phone subscribers, tourism earning opportunities are increasing by the day for our country. And with TripAdvisor posting Nairobi as the third best place to visit in the world, the tourism sector can only get better and better.

Source: hivisasa