Cape Town, New York kicks off with tourism co-marketing campaign

The co-marketing agreement between Cape Town Tourism and NYC & Company which sees the two destination marketing agencies pool their resources to market each other's destinations is going live in February 2018. With special airfare offers and more, Cape Town is set to receive more New Yorkers.

Cape Town’s many attractions will appear on 62 bus shelters and over 1,000 outdoor LINK kiosks across New York’s five boroughs, introducing US locals to what’s on offer. New York will be marketed to Capetonians via Cape Town Tourism’s mobile Visitor Information Centre that travels to events and hotspots throughout the city, a city centre digital billboard, and in Tsogo Sun’s print and TVC media.

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Source: BizCommunity