South African Tourism appoints campaign and partnerships manager

South African Tourism has hired a campaign and partnerships manager to help ensure the trade is benefitting from wide-ranging consumer marketing campaigns.

Rachel Lewis joined the tourism board in the newly-created role from South Australia Tourism Commission, where she was marketing executive.

She said: “I’m here to match up the trade marketing to the consumer marketing. At the moment, they are quite different. We do massive consumer campaigns but they don’t always have the call to action for travel agents, and we want to make sure the trade is benefitting from what’s happening in the consumer space.”

South African Tourism has championed the use of social media ‘influencers’ in its consumer marketing, and while they have always kept up relationships with agents, Lewis said she plans on linking the two routes to market more closely.

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Source: Travel Weekly