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Cloud technology is the key to personalise South Africa's travel experiences
For the travel industry, the customer's experience is perhaps the most important variable in determining the long-term success of the business. Because of this, airlines, hotels and other travel-related operators are affected more by digital transformation than most.
According to the most recent Stats SA’s annual Tourism Satellite Account for South Africa report, the tourism sector directly contributed 2.9% to the country’s gross domestic product (GDP) in 2016. The sector has 686,596 employees and of the 15.8 million workers that are formally and informally employed in South Africa, 4.4% or 1 in every 23 were directly employed in the tourism sector.
In his State of the Nation (SONA) address, president Cyril Ramaphosa said there is no reason why the tourism sector can’t double in size. He referred to South Africa as the most beautiful country in the world with the most hospitable people and called on all South Africans to open their homes and their hearts to the world. Government is also enhancing support for destination marketing in key tourism markets and is taking further measures to reduce regulatory barriers and develop emerging tourism businesses.