- Zambia to restock national parks to boost tourism
- Visit Rwanda reveals new adventure tourism options
- South African Wilderness Added to Google Map's Street View
- Application for Membership - Bespoke Safaris
- Ethiopia and Eritrea declare end of war
- Scientists in Europe Announce a Breakthrough to Rescue the Northern White Rhinos
- Air Madagascar launches domestic subsidiary Tsaradia
- Fiona Jeffery OBE appointed new Chair of Atta
- Air France proposes Nairobi increase from 31 March 2019
- Cape Town proves its resilience as a water-smart destination!
Technology trends shaping the hospitality sector
Technology is progressively becoming the backbone of the hospitality sector, and the impact is significantly being felt by hoteliers in their interactions with consumers. Below are some of the trends shaping the sector, as highlighted on the 2018 Jumia Travel Hospitality Report.
Internet and mobile penetration
Mobile penetration in Kenya is 90.4% of the adult population, while the internet penetration stands at 83% as of 2017, putting the country on a global map as a leader in share of mobile internet traffic.
Mobile bookings are on the rise in Kenya, with Jumia Travel recording an impressive 44% in the company’s Q3 2017 report in comparison to 41% in the second quarter of the same year.
Artificial Intelligence (AI)
This is the best time for hotels to incorporate blockchain and artificial intelligence (AI) technologies in their operations, as the Kenyan government puts up measures meant to encourage the adoption of such emerging technologies. AI, for instance, can help revenue management to enhance user experience and at the same time boost productivity and revenue conversions for hotels. The functionality of techs such as bots has already been tried and tested in various aspects of the hospitality industry, including in concierge robots, customers’ response time, and data analysis among others.