Experience Africa Highlights Day One & Two

Experience Africa 2019 got off to a fantastic start on Monday. Bringing together suppliers from sixteen countries across the continent and over 200 buyers, the event well and truly shows that Africa is open for business.

This year’s theme centres on building sustainable tourism to Africa, and Atta Chair, Fiona Jeffrey OBE, launched the Atta Sustainability Charter, in line with the UN Sustainable Development Goals. You can view the full charter here.

Jim Sano, Vice President for Travel, Tourism & Conservation at WWF, delivered the opening key note and underlined the biggest issues facing the African travel industry today and how we can work together to create responsible travel experiences. These issues were further discussed in Tuesday’s seminar, ‘’is over-tourism to Africa a threat’’ lead by Beks Ndlovu from African Bush Camps and South African Tourism.

The future of the industry was also a hot topic and Monday’s seminar looked at ‘’the role of the tour operator in the 21st century’’ where Steppes MD, Justin Wateridge, discussed the crucial role they play in the industry. Tuesday delved into the world of apps and influencers, asking how they are impacting the way we travel.

Two destination seminars transported us from Canary Wharf to Africa, on Monday the Rwanda Tourist Board hosted the seminar and on Tuesday South African tourism took us on a tour of the highlights of the rainbow nation.

Each day culminated with networking, on Monday with sundowners overlooking the Thames and on Tuesday at one of the City of London’s most historic venues.