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Avis, the leading car rental service, sponsored the inaugural Avis Atta Media Awards in 2017 which were established to recognise the best in travel journalism covering the African continent.

The 2017 awards were held at the Royal Over-Seas League in London’s St James’ and covered print, digital and broadcast journalism in the UK. Eleven journalists were honoured by the African Travel and Tourism Association (Atta) for their 2016 / 17 published work featuring their travels to Africa.

Avis plans to continue to work with Atta to promote the beautiful continent of Africa in a positive light in the 2018 Avis Atta Media.

A self-drive journey in Africa is always a rewarding experience for the intrepid traveller. There’s much to discover: journey along the spectacular Indian Ocean coastline of Tanzania; scout the vast game parks in Botswana or drift through the endless valleys of South Africa's Western Cape.

Avis is a trusted and award-winning brand with a long history of innovation in the car rental industry, and is one of the world’s top brands for customer loyalty, with a commitment to true convenience and exceptional service. With approximately 5,500 locations in approximately 170 countries worldwide, Avis has pick-up locations in African cities, airports and major towns covered. Furthermore, with one-way car hire available, make the most of those long distance routes on the continent and discover more of Africa.

For more information, visit www.avis.co.uk

Atta Members are eligible for exclusive car hire discounts through Avis. Login below to access additional information.