ATTA® Webinar - Golf Tourism in Kenya
- This is an online only event/webinar
- May 5th 2021
Kenya’s rich history of golf dates to the early 1900’s. Over this period, the sport has grown tremendously in terms of infrastructure, tournaments and acceptance. Destination Kenya continues to cement her position as a top golfing destination in Africa, boasting over 40 golf courses located in picturesque locations and a growing local and international fan base.
Last year, the World Golf Awards named Kenya Africa’s Best Golf destination beating South Africa, Egypt and Morocco who are regarded as heavy weights in the sport. This recognition came on the back of heavy investment in the sport by the government through the Ministry of Sports and other stakeholders.
The Magical Kenya Open, a European Tour competition is over 51 years old making it one of the oldest golf tournaments in Africa. Additionally, Ladies European Tour, Magical Kenya Ladies Open and the Safari Golf Tour series are some of the golf events that have been key to the development of the sport and visibility of the destination. The Kenya Savannah Classic was drafted to the list of European Tour events in 2021, further cementing Kenya’s position in the sport. Kenya sees golf as a key sport that has enormous potential to market the destination locally, regionally and internationally.
Kenya Tourism Board in collaboration with Karen Country Club presents you an opportunity to experience the destination through Golf tourism offerings.Book online now
This is an online only event/webinar
Kenya Tourism Board
Ms Wausi Walya is responsible for Public Relations and Corporate Communications, advising the board and the senior management on issues touching on the corporate and the destination brand reputation. She is in charge of programs that raise the profile and image of KTB and awareness on Kenya’s tourism products to the public locally and internationally ensuring that PR effectively supports the business objectives of KTB.
Wausi is a Strategic Communications professional with over 12 years’ experience at the helm of Corporate Communications departments. She holds masters Degrees in Linguistics and International Relations. She has been at the helm of PR role at KTB for the last 8 years. She has spear headed the activation of key sports events and campaigns that advance tourism through leveraging on major sporting activities like the Magical Kenya Open, the Magical Kenya Ladies Open and the IAAF U17 among others.
She is involved in lead discussion on the destination activation of the upcoming World Safari Rally back to Kenya after 18 years, Kenya‘s participation in the Japan Olympics and the World Athletics Under 20 to be held in June, July and august 2021 respectively. She has engaged on behalf of the board sports icons for representation at destination events and is currently leading the Eliud Kipchoge Destination Ambassador campaign and the publicity of the Naomi Campbell’s Brand Ambassador Role. These and other key programs ensure that Kenya remains in the world map and top of mind as the @HomeOfChampions and more to all potential travelers.
Karen Country Club
Highly dedicated and diligent professional in the field of sales & marketing, business administration, and management with over 20 years of working experience, currently as Commercial Services Manager at Karen Country Club.
Articulate speaker and savvy strategist who is well versed in leveraging an in-depth understanding of communication with mixed audiences to influence stakeholders and translate vision into action. I excel at aligning and managing resources to jumpstart and execute projects. Proven track-record of building organizational consensus, strategizing marketing plans, consolidating productive business networks, and galvanizing high-performing teams.