ATTA® Webinar - The Africa Hub: Your Trusted Africa Training Resource - Updates 2022

This is an online only event/webinar
September 8th 2022

Described by The Times journalist as the ‘Go to place for Africa’, the Africa Hub is an accessible and authoritative online destination training and personal development resource for all things Africa. Useful for African experts and novices alike, the site covers 21 destinations continent-wide with pertinent, easy-to-digest sales and marketing content including: 

-       Complete webinars

-       Bitesize videos

-       Suggested itineraries

-       Photo galleries

-       Detailed maps

-       Factsheets

-       Ready-made social media captions and images

-       Dedicated ‘themed’ webinars such as How & Why to Sell Africa and an Introduction to the Great Migration

With over 2,500 agents using the site from 78 countries, The Africa Hub also offers training to support more generic marketing and sales skills, including social media and PR. It aims to help further the skills and confidence of agents selling this exciting but complex continent.


We welcome you to join us on a tour of this growing platform, with the opportunity to ask questions and see for yourself how it may help you and your teams in your African sales and marketing.

Book online now

This is an online only event/webinar

ATTA® Webinar - The Africa Hub: Your Trusted Africa Training Resource - Updates 2022
Sammy The Africa Hub
Samantha Kelly Head of Product Development

The Africa Hub


Samantha Kelly (aka Sammy) has over 16 years of experience working in the African Travel industry. Many of you will know her from her time as the Head of Africa at Jacada Travel, or as a Manager on the Buyers team for the Travel Trade shows PURE Life Experiences and We Are Africa.

She also worked as the Africa Sales & Marketing Manager for Perowne International before moving back into a Product and Business Development role at the African Specialist Tour Operator, Tailormade Africa.

Sammy has been working alongside the Africa Hub team to grow and develop the platform for Tour Operators and Travel Agents who want to increase their knowledge and expertise in this fascinating continent.