Experience Africa 2021

The Kia Oval Surrey County Cricket Club Kennington London SE11 5SS
September 13th - 15th 2021

We are delighted to announce that Europe’s B2B travel show, focused on Africa, Experience Africa, will return to London from 13 to 15 September 2021.

Attended by buyers and suppliers of African tourism, Experience Africa will be managed in 2021 by the Jacobs Media Group, Europe’s leading media business for the travel and hospitality Industry.  The groups multi platform portfolio across our industry, includes Travel Weekly, ATAS, Global Travel & Tourism Resilience Council and Connections, and will enhance all aspects of the event through its comprehensive reach, covering the key platforms of print, digital and events.

Experience Africa 2021

Experience Africa 2021 will continue to be held over 3 days, to provide maximum opportunities for one-to-one meetings and networking. The seminar schedule will pay particular attention to educational content that will focus on driving Africa’s tourism revival, post Covid 19. 

ATTA’s strategy, introducing an iconic new venue whilst partnering with a strong media operation, is primarily to enhance the profile of Experience Africa by attracting new international buyers. Growth and development will build the momentum of Europe’s leading Africa focused B2B event, allowing a further expansion to satellite events around Europe.

Jacobs Media Group

Jacobs Media Group (JMG) has developed a market-leading portfolio of brands with a truly multinational footprint spanning five continents. As one of the largest travel and hospitality B2B media companies, JMG is a powerful platform to serve the global travel trade. Our brands include Travel Weekly UK, Aspire, The Caterer, Travolution and Connections.

In 2020, JMG won the Queen’s Award for Enterprise International trade. JMG was recognised in the 2020 awards for outstanding short-term growth in overseas sales, having expanded its global business in the previous three years by 52.5%.

The JMG Buyer Network

JMG buyers are decision-makers from across the globe representing leading tour operators, travel designers, concierges and international event planners.

JMG pre-qualifies and selects each buyer based upon their reputation for delivering promising business, and who are considered as “thought-leaders” in the market. Representing a balance of established and increasingly important emerging markets, our buyers work across all sectors, from mainstream to luxury, including FIT and group travel.

Participation Costs

Exhibiting Rate
ATTA® Members Early Booking Rate (ends 31 March'21) £2,800
Non Members Early Booking Rate (ends 31 March'21) £2,950
ATTA® Members Standard Rate £2,950
Non Members Standard Rate £3,100
International Airline Rate £2,000
Multi Country DMC £300
Multi Country Hotel Group £300
Extra Delegate £600
Premium Table Branding £250

VAT is applicable at 20% to all suppliers domiciled in the UK