Global Forum 27 January 2022

This is an online only event/webinar
January 27th 2022

Join us for our third online Global Forum. 

All members are welcome and its FREE to attend.

1400-1600hrs GMT

Don't miss it!


1400 - Chairman's Address | John Corse

1405 - President's Report | Nigel Vere Nicoll

1410 - ATTA HQ Report | Kate Kenward

1420 - Experience Africa Events | Chris Mears

1430 - Panel Discussion - PLASTICS AND COVID PROTOCOLS 
Does everything need to be in plastic to comply or be hygienic?  What are the alternatives?  How can we re-purpose plastic?
Linda Mutesi - Rwanda Development Board
Jo Hendrickx
- Travel Without Plastic
Michelle Wilson - Waste Aid

1500 - Keynote Speaker - RESTART WITH YOUR END GAME IN MIND 
What builds value in your travel business? Mergers, sales and acquisitions.
Deborah Potts
- Summit Advisory (subsidiary of Elman Wall)

1535 - Advisory Board Panel - AROUND THE CAMPFIRE
The big challenges going forward in 2022
Nick Aslin - Zambian Ground Handlers
James Haigh - Lemala Camps & Lodges
Jozef Verbruggen - Untamed Travelling
1600 - End of Forum

(Agenda subject to change)

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This is an online only event/webinar

Global Forum 27 January 2022

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Linda Mutesi Head of Tourism Marketing, Rwanda Development Board


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Jo Hendrickx Founder - Travel Without Plastic


Jo has worked extensively with hotels, tour operators and experience providers from around the world since 2001 helping them to balance requirements for health, safety, quality and sustainability.  Increasingly concerned with the consumption of unnecessary plastics, she founded Travel Without Plastic in 2017 to provide hospitality businesses with practical advice on reducing plastic without compromising the guest experience or health and safety expectations.

Profile Pic Michelle Wilson
Michelle Wilson Lead on the Circular Economy Project - WasteAid


Michelle is an experienced senior international development professional with 15 years experience in Sub Saharan Africa and Asia with a range of humanitarian and development organisations. Extensive accomplishments in cross-cultural and multi-disciplinary teams in Chad, DRC, Ethiopia, Kenya, Sierra Leone, Sudan, Uganda and Tanzania.  She has led on a variety of multisector projects in her career including climate resilience, education, gender and global health projects.  

She currently leads WasteAid’s flagship £900k Circular Economy Network project funded by Huhtamaki, a Finland based global packaging provider which operates in South Africa, India and Vietnam.  The aim of the project is to fast track and amplify local circular economy solutions to keep materials in use through the development of a network of entrepreneurs, innovators, researchers, donors and government partners.  Central to the initiative is ‘Waste Aids Zero Waste Cities Challenge’, an opportunity for 6 entrepreneurs to win up to 10k each in prize money towards a circular economy business idea. 

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Deborah Potts Founding Director, Summit Advisory (part of Elman Wall)


Deborah founded Summit Advisory with Jonathan Wall to help travel business owners grow, sell or acquire other travel businesses.

A Cambridge graduate, Deborah joined the travel industry as a holiday rep for Club 18 -30 Holidays, quickly progressing to senior management within the International Leisure Group before founding her own award winning £26m tour operation and travel agency, Leisure Direction Ltd from the kitchen table. Working closely with Elman Wall Travel Accountants over the last 12 years has deepened her considerable expertise and skills. Deborah knows first-hand how to grow travel businesses and how to value them. She knows what needs to go right and, more importantly, what can go wrong. Everything she recommends is based on experience and action, not theory.

Deborah is especially proud to be a Family Holiday Association Charity Ambassador and in 2019 she won the Revolut Everywoman in Travel Disruptor Award.

Nick Aslin
Nick Aslin Owner - Zambian Ground Handlers

ATTA Deputy Chair and Advisory Board Member


Nick Aslin arrived in Zambia from the UK in 1992, he fell under the guidance of the late and legendary Norman Carr.

After a few years he found himself in love with the African Bush and excited to be running a company of some repute. In 2009, itching for a change of course and recognising a niche that needed filling, he established Zambian Ground Handlers and quickly started making the destination more available to new markets all around the world.

He enjoys his role as a link between the travel trade and the safari operators and hopes that this will bring benefits to the ATTA® Advisory Board as well as the membership as a whole.

James Haigh
James Haigh Head of Sales & Marketing, Lemala Camps & Lodges

ATTA Advisory Board Member


Born and raised in London, and a graduate from University College and King's Colleges, London James arrived in East Africa to teach literature and sports in Nairobi.  James took charge of the Outdoor Education scheme and thanks to contacts in the KWS (Kenya Wildlife Service) created a programme that brought his Kenyan students into proximity with the remote parts of Africa.

A Fellow of the Royal Geographical Society, James has spent much of his free time engaged in the struggle for the preservation of environment and wildlife of East Africa. His experiences whilst involved in the complicated translocation of the critically endangered Hirola Antelope and a survey of Grevy’s Zebra in the Northern Frontier District of Kenya allowed James to develop a bond with the proud peoples of this immensely rewarding corner of the continent.  

Having worked as Director of Sales and Marketing for several prestigious international brands James counts himself lucky to have worked with and consider as friends some of the most passionate travel professionals in the world.

James sits on the Travel Advisory Leadership Counsel for JG Blackbook and has been a proud mentor to the Young Travel Professionals in the USA. Participating actively in ATTA as a member of the Advisory Board will be an honour and a privilege.

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Jozef Verbruggen Founder, Untamed Travelling

ATTA Advisory Board Member


Jozef Verbruggen studied topography in Antwerp and Gent. The fascination for travelling and the unknown has brought him to the African continent where in the meantime he visited over 50 destinations and lived and worked in Cameroon for over two years.

In 2001 Jozef founded Untamed Travelling, a private travel designer specialised in high-end bespoke travel experiences. Starting off with two employees focussing on Africa, nowadays over thirty passionate travel experts daily customise journeys providing high quality, extensive knowledge, personal service, small-scale accommodations, professional guidance and unique travel experiences in awe-inspiring surroundings to optimally realise the individual needs of each traveler.

“My time in Africa has been defining for my vision on the strategy and branding of Untamed Travelling. Having lived and worked in Africa still helps me keeping track on our mission statement.”

In 2015 Untamed Travelling was rewarded as ‘Best Supplier of Long-haul Destination’, a prestigious award granted by the Dutch travel trade.

In 2017 Untamed invested in their own destination management office and launched WOLF-DMC in Kigali, Rwanda.