UK ad campaign launches for Tanzania

A print campaign has been launched for Tanzania this month, with the first full-page ad appearing in the December issue of BBC Wildlife. Tanzania Country Manager at Kamageo - Lisa Burton - explained that "The campaign highlights that Tanzania delivers the very same safari experiences that you dreamt of so excitedly as a child". The campaign uses the headline "Live out your wildest dreams" and is funded by TANTOO, the private sector initiative, launched by Kamageo earlier this year. TANTOO brings together Tanzanian DMCs, lodges, camps and airlines that have put aside their individual company needs, to collectively promote their destination. Further activities include attending consumer travel shows, social media campaigns, media and trade fams and online training. See www.TANTOO.org