ATTA® appoints new Chair

John Corse has been elected Chair of ATTA®, a two year appointment taking over from Fiona Jeffery OBE, bringing a wealth of experience in African tourism and commerce. He is currently Managing Director of Serengeti Balloon Safaris, a Director of both Tanzania Association of Tours Operators (TATO) and Responsible Tourism Tanzania, as well as Chairman of Arusha Bicycle Centre, a social enterprise.
 
Born and brought up in Kenya, he found a natural love of the outdoors, spending most school holidays out and about in the many wilderness areas of the country, often on horseback or by camel. He was educated in the UK and gained a degree in Economics and Agricultural Economics at the University of Exeter. He served 6 years as a British Army office in the UK and further afield, earning a Commendation for Valuable Service whilst on active duty in Bosnia.
 
Returning to Tanzania in 1998 firstly as Manager of Sand Rivers in the Selous Game Reserve, then as General Manager of Tanzania Tea Packers. He is a founder member of the Aids Business Coalition of Tanzania. He served for 8 years as Managing Director of Nomad Tanzania. In 2015, he joined Fastjet Tanzania, an African low-cost air carrier, becoming General Manager. John has served four years on ATTA® boards as a director in 2015/16 and from 2019 representing Tanzania on the newly formed Global Advisory Board.
 
He is passionate about African travel, the environment that sustains it and the communities that are its stakeholders. He believes strongly in the principle that tourism transfers wealth to these fragile places and their people, protecting their future and helping to develop their countries. He is a bridge-builder, who likes to encourage a collaborative approach to complex problems.