MEC David Maynier Kicks of International Tourism Campaign

Today we are excited to announce the first phase of our international tourism campaign to encourage German business and leisure travellers to "Soweit weg fuhlen" ("get that faraway feeling") by booking their next trip to Cape Town and the Western Cape.

With the welcoming of our first international travellers back on the 01 October, it is important that Cape Town and the Western Cape is front-of-mind for visitors planning their next trip, especially as we seek to rebuild our tourism sector and our economy in the Western Cape.

As one of our only key source markets for leisure travel that can now visit South Africa under the risk-based approach regulating international travel, German travellers can once again take advantage of the Western Cape's warm culture, pristine weather and abundance of natural assets.

It's no secret that the German market have been in a long-distance relationship with the Western Cape for quite some time with well over 129 000 tourists from Germany visiting the Western Cape in 2019.

Our "We Are Open" campaign, which was launched at the end of August and which was initially targeted at domestic tourists, was designed to be adaptive for the uncertain environment that we are currently operating in as a result of the Covid-19 pandemic.

The campaign is now being expanded for our international visitors, starting with a first phase targeted at the German market and which will be followed by other markets in later phases.

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Source: allAfrica