Kenya launches coast brand identity to showcase tourism

Kenya's tourism marketers on Friday launched tourism brand identity for the coastal region as part of efforts to revive the sector which has slumped due to the COVID-19 pandemic.

Joseph Boinet, chief administrative secretary Ministry of Tourism and Wildlife, said the launch of the Kenya Coast Tourism brand identity involved the unveiling of the brand representing the tourism resort coastal region and its various sub-brands of Mombasa, Lamu, Malindi, Watamu, Diani, Tsavo and Tana River with an aim of repositioning the region as a destination of choice.

"Today's launch will be crucial for the development of tourism not only in the Kenya coast tourism, but also the entire country," Boinet said in Mombasa during the launch of the brand identity Kenya Coast Working Group (KCWG).

"The differentiation of the tourism circuits is part of our broad strategy to promote Kenya's diverse tourism industry. I commend the private sector especially for playing a great role in this journey," he added.

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Source: China.org.cn